Promoted to Technically Media’s leadership team and collaborating closely with cross-functional leaders to drive partnership and community membership programs across the Technical.ly (Philadelphia, Delaware, D.C., Brooklyn) and Generocity (Philadelphia) brands
Utilizing digital tools (Hubspot, Google Ads, Meta) Inbound strategies like landing pages with forms to deliver qualified prospects and content ideas to grow readership and source leads
Collect and lead review of data analysis for daily newsletters and marketing campaigns
Form media partnerships with organizations that have relevant audiences, including other publishers, newsletter lists and membership organizations
Building roadmaps to successful 360 collaboration for large scale initiatives related to growing audience or awareness, sponsorship revenue and ticket sales
Assist in the creation of all sales, events and product marketing plans and marketing materials
Project manage the content creation and delivery of the promotional print magazine and websites with event calendars for Philly Tech Week, Baltimore Innovation Week, Delaware Innovation Week