Field Marketing Specialist Red Bull North America May 2010 - Mar 2015

• Responsible for driving Red Bull’s marketing strategies in the Philadelphia Metro through the management of consumer collecting programs. The 'Wiiings' sampling team and Collegiate Student Brand Managers

• Recruitment, training and coaching anywhere from 15 - 20 direct reports with additional staffing for larger events that require out of market employees or temporary or logistical staff

• Produce Red Bull athlete projects that doubled as content for Red Bull media channels

• Maximized local communications output by fostering and maintaining relationships with local opinion leaders in tech, sports, nightlife and media through consistent touchpoints

• Created high-quality public facing pitches and presentations, Wiiings and SBM Team Management FAQs and cross-departmental project tracking documents, internal and external documentation, including product and event marketing briefs and recaps for the corporate team in Santa Monica.

• Activated mass-product sampling and experiential marketing programs effectively around local and National priorities by gaining access to annual events such as Welcome America, The Roots Picnic and FireFly Music Festival